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Channel: The Identity
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Understanding your Process

One of the most important things in your entire business are your working processes. And yet the majority of businesses we work with don’t seem to have them. They do of course; every single thing you...

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The CEO Problem

Big business has a big problem. They require CEOs to make important and sometimes complex decisions. And the decisions are ultimately made to maximize shareholder wealth and the revenue of the...

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The Inefficiency Effect

I once worked for a company that sold a gigantic amount of iron ore (please don’t hold that against me). They made billions. And then the price of iron ore started falling. Heavily. Suddenly hundreds...

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The Wrong Focus

The logo still isn’t quite-the-right-vibe but I can’t explain to you why. I don’t know what I like but these 32 don’t feel like it. It’s too small. It still doesn’t pop. Could we make another tweak to...

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Revenue isn’t the problem, you are

When I see people who appear to suddenly start running workshops or consulting sessions outside their direct business or niche/expertise, or when I notice that they’ve quite quickly launched a new...

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Changing Companies

Ask a dedicated group of people in your company to come together to brainstorm (whether it’s 2 people or 20) and they will come up with 50 ideas on how to make the business better. Push them to dig...

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Busy is not a burden

There are now thousands of articles about stopping busyness. Not being busy. Relieving yourself of the burden of busy. Telling us that busy is a disease. A bad thing you need to get rid of. Another...

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Problems, not solutions

When I worked in the ‘big conglomerate of corporates world’, a common conversation took place that went something like this… Project Manager/Department/Customer – “Install X” or “Negotiate a new...

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You choose how deep you go

Although I’m yet to cover another half of the world’s countries, I’ve travelled fairly substantially. I’ve also moved endless times in my life and one thing has recently really struck me. No matter,...

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Motivation won’t get you there

A special person once said to me that when it comes to diet and exercise, vanity will only get you so far. So too I think of what we choose to do with our lives and our businesses. Motivation will only...

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How I eliminated 90% of my email

I know – one of those kind of titles. Except it’s true… and it’s magnificent. I used to be terrified of opening my inbox. It gave me anxiety and Sunday night blues. I’d get up and delay it as long as...

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What would you pay?

I stared at my wardrobe. All the clothes in there I never wore but kept for some reason as if to point out, hey, if you look into my closet, you’ll find a variety of options in here. I’m an equal...

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The science of persistence

“It is more likely that there are numerous universes…” “Unless God put a wall behind ours”, one Brian stated. “Or Donald Trump does”, the other Brian quickly quipped in return and the audience began...

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Selling what you do

“We create dashboards for managers” “We’re solving traffic congestion for parents” “We teach people how to sell authentically” “I coach women through relationships” The pitch. The elevator line. The...

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Everything is Possible in New York

“We can’t be part of the tradeshow.” Why not I asked? “Because it’s in a few months and there’s no way we can cart over all the set-up across the world and make it cost effective.” It’s New York, I...

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I Left the Corporate World & Now I Want to Go Back

I know right, whaaaaaaaaaaat?! But some days this running your own business thing can be damn difficult. You had the honeymoon phase of how great it was to not wake up to alarm and then hustle in your...

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I’ve been falling for my own excuses

That’s a fairly bitter pill to swallow. I’m the ‘no-exuse’ woman. I hear them all the time and I find them painful to listen to. I can’t do this because of that. I can’t do Y because of Z. It’s too...

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Why don’t we just make it easier? (with a few hacks)

Every single month when I get my period it surprises me. That means I get surprised by that 12 times a year. Why? Because my months are so freaking jam packed and there’s so much going on in my head...

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The thing about money

I was at a food start-ups & products event the other night and money was consistently the talk of the town. Usually those types of businesses come with much higher start up costs than service based...

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Losing it

I haven’t blogged for a while. Partly because I’ve never been so busy in my life. This little business has been growing and I’ve been trying to stay on top of it all whilst being heavily involved in...

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